He hates ‘love storys’, but the guy has inspired the popular age-old publication of romance to introduce a special edition on the lines of his film’s character…

After seeing Imran Khan in ‘I Hate Luv Storys’(IHLS), Mills & Boon extended a collaboration with the Dharma Productions, Karan Johar’s banner. It is reported that this exclusive tie-up will have a series of eight books, a compilation of all the classics. It will have the cover of ‘I Hate Luv Storys’ and will be a story of Imran, who does not believe in love. The publication said to have felt a strong synergy between the theme of our film and a classic Mills & Boon romance, according to Karan.

“Imran represents the quintessential Mills & Boon romantic lead, because of his character in the film, a strong cynic in the power of love and eventually a convert,” added the filmmaker further.

Oooh looks like the girls will just make a dash at the latest edition, to grab the Mills & Boon’s new dashing hero….

Watch Now - 'I Hate Luv Storys' Movie Trailer